Xfire.com (“We” or “Us”) is a casino comparison site (“Website”). Our website enables its users (“You” or “Data Subject”) to learn more about online casinos and decide which casino operators may be right for you.
Information we collect
Usage data – We collect specific information relating to your usage of this website. This data includes the pages you visited, the operators you clicked on, your IP address, the referring URL when arriving at the website, browser type, device type, screen resolution, language preferences, time of access.
Personal information – if you sign up to our newsletter, we will require your email address in order to be able to send the content to your inbox. At the point of subscription, the nature of this action will be clearly indicated, including what kind of content would be sent to you, confirmation of the unsubscription process, and confirmation of whether your details will be passed to any third parties. All emails sent include an unsubscribe link.
We cannot personally identify you from this data.
How we collect information
Usage data is collected through web logs and tracking pixels/scripts. The website also sends cookies to your system to enable the processing of usage data. Any other personal information is collected explicitly via a form completion, such as a newsletter sign-up.
How we use the information
Usage data is collected in order to improve the end user experience of the website and to facilitate the optimization of the company’s marketing activities. It may also be used to aid the prompt and satisfactory response to user questions and requests. We may use the data to segment and personalize the website to you. We may also use the data to detect and prevent issues relating to security and fraudulent activity.
Personal information is used in order to deliver timely and relevant offers, content and information to the user by email.
We will not sell, distribute or lease your personal information to third parties unless we have your consent or are required by law to do so.
We do not engage in automating profiling using personal data.
How we share information
Advertising partners – we may share usage data with advertising partners in order to refine performance and mitigate the risk of fraudulent activity.
Service providers – as with most organizations, some of our business functions are outsourced to contractors, such as web hosting services or email marketing providers. Any personal data processing by such providers will be only for the specific purpose required in their role as data processors.
Law enforcement – where required by law we may share personal data, in order to meet our legal obligations.
Potential buyer – we may disclose personal information to third parties and their advisors if we are approached in connection with the potential sale of part or all of our business.
Any other data sharing in accordance with your consent
Please note that when you click a link to visit the website of one of the operators listed on this site, you will be accessing a third party website and we have no control over that website.
Cookies and tracking technologies
We use first-party cookies, served through our own domain, and third-party cookies, which are served through third-party domains/service providers.
Cookies used include:
First party cookies – these are placed by TopRatedCasinos.co.uk and facilitate the processing of usage data, browsing patterns and source of traffic to the website, as well as segmentation of content
Third party cookies – these are placed by third party domains/service providers:
- Google Analytics – facilitates the processing of usage data, browsing patterns and source of the traffic to the website
- Google Ads – facilitates the use of advertising on Google’s AdWords platform
Article 6(1) of the General Data Protection Regulation makes available various legal bases under which data may be processed. We will process your data in order to pursue our legitimate interests, which include the need to combat fraud, improve website experience, and analyze the performance of advertising campaigns. Should the interests of you the data subject be deemed to override that of the company, we will cease processing until obtaining consent. For other uses of data as described, we will require consent before processing of data.
You have the right to opt-out of data processing at any time. In order to withdraw consent for the processing of personal data, please contact [email protected]
This site is designed for adults aged 18 and over. We make efforts to prevent children from accessing this website. We do not knowingly process personal data of any under 18s, and should we become aware that any personal data is stored regarding a child under 18, we will follow our internal processes to delete this data in accordance with your data protection rights as soon as is reasonably possible.
Safeguarding your data
We use appropriate and reasonable technological and organizational methods to protect your personal data. This includes encrypting any personal data that we store, minimizing the amount of data stored, and adhering to organizational processes that govern how we handle data.
Your data protection rights
As a data subject, you have the right to access, correct, erase, object or restrict the collection of personal data that we hold on you. To make a request of this nature, please contact us at [email protected] and we will follow our internal procedures to comply with your request within appropriate timeframes. We will retain copies of the communication you send to us relating to such requests.
Last update: 30th January 2020